Gary Monk, speaking at DigiPharm Europe 2010

Gary Monk,
Product Manager - Concerta XL
Janssen Cilag

Gary Monk is a senior brand manager at Janssen-Cilag, a division of Johnson and Johnson. He draws his inspiration from 12 years of rich pharma and consumer experience across R&D, Sales, e-business and Marketing. As custodian of the UK`s leading ADHD treatment he achieved outstanding success in 2009. His brand won 3 accolades at the inaugural PM digital awards: best rep led selling tool, best integrated campaign and best overall promotional solution. This achievement was mirrored by fantastic internal results - rapidly increasing patient share in the target segment. He was bestowed with a Pharmatimes Marketer of the Year award and shortlisted for the PM Society Digital Pioneer of 2009. He is passionate about exploring and integrating 'new' channels to support the delivery of business objectives and was innovating in this space long before it became 'cool'. He is currently working on a social media patient awareness programme that is set to take the pharma world by storm. His favourite non-work activity is travelling the world with his fascination for exploring new places and cultures.
Appearing:
Day Two – Thursday 30 September 2010
09.30

From innovation to integration – ‘engaging with connected patients and HCPs’

  • A winning brand campaign – success through integration of digital and offline channels
  • The importance of internal engagement – taking the field force with you
  • Supporting patients through social media – results of an innovative YouTube disease awareness programme
Gary Monk,
Product Manager - Concerta XL,
Janssen Cilag
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conference details
Conference:
Pre-conference workshop
28 Sept 9am - 5:00pm
Day 1
29 Sept 8am - 5:30pm
Day 2
30 Sept 8am - 5:30pm
Post-conference workshop
1 Oct 9am - 5:00pm
 
Location: Millenium Gloucester, London, United Kingdom
 
 
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