Pre-conference workshop - Tuesday 23 March 2010
last modified: 11 March '10
Review of market access in global markets
The workshop will provide a comprehensive overview of global pricing and market access issues and analytical techniques. Payer systems of the most important countries will be described and illustrated through case studies and team discussions.
09.00
Introductions
09.10
Global pricing and market access overview
09.30
Payer objectives and cost control mechanisms
09.45
Global payer segments
10.15
Morning coffee
10.30
Key global payer systems: US, Canada, Japan, France, Germany, Italy, Spain, UK, China and India
12.15
Lunch
13.30
Key global payer systems continued
14.10
Global pricing challenges (trade, price referencing, pharmacoeconomics policy)
14.30
Market access and pricing analysis frameworks
15.00
Case study I
15.45
Afternoon tea
16.00
Case study II
16.30
Discussion and close
Your workshop leaders
ZS Associates is a global management consulting firm specializing in sales and marketing consulting, capability building, and outsourcing. ZS Services has deep expertise across the sales and marketing spectrum, from the strategic to the tactical.Ed Schoonveld, Principal and Leader of the Market Access Practice of ZS Associates
Bill Coyle, Associate Principal, ZS Associates
Alessandro Ban, Manager, ZS Associates
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