December 2009 – Present Boehringer Ingelheim Turkey Istanbul Product Manager – Respiratory & Neurology Line Responsible for Spiriva in Respiratory line; the highest revenue generating brand of Boehringer Ingelheim and 2nd brand in value in Turkish Pharma Ind…more ›

Seda Atici

Product Manager

Boehringer Ingelheim

Paul is Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 500 member compa…more ›

Paul Berney

Chief Medical Officer & Managing Director EMEA

Mobile Marketing Association

Former Physician with more than 10 years of practice in emergency care medicine and virology, Paul is now specialized in digital marketing and information technology in the healthcare sector. Paul owns a MBA form HEC Paris. Paul has been working on digital solutions for…more ›

Paul Dardel

Founder & General Manager

IGUZKIRAT, Managing Partner at MOBILE HEALTH

Kai Gait

Global Digital Marketer

A Pharma Employee

Iberê Gravasseca Rodrigues

Multichannel Marketing Manager

Merck (tentative)

James Harper

Managing Director

28b Ltd

Jamie Manning has spent the last 15 years providing digital marketing strategies and solutions to the pharma, financial, education, and technology industries. He has presented and written on the topics of online lead generation, customer engagement, mobile communication…more ›

Jamie Manning

Manager, Digital Communications Team

Biogen Idec

Sameer graduated in History and Medicine from the University of Manchester in 2000, and trained in Critical Care and Surgery in the UK National Health Service, becoming a Member of the Royal College of Surgeons of Edinburgh. Some interesting conversations in 2004 led to…more ›

Sameer Mistry

Medical Affairs Lead, Immunology & Lead Medic for Digital

Janssen

Jody is a Program Manager who has been in the Healthcare industry for 15 years. She has held increasing levels of responsibility in the Healthcare Industry, and has been primarily involved in providing state of the art Business Solutions. She has been a Subject Matter E…more ›

Jody Nair

Manager, New Technologies

Bristol-Myers Squibb

René Neubach, Programme Strategy & innovation lead and Vienna eMarketing Center co-lead at Pfizer Inc., has over 12 years experience in the digital space and been responsible for more than 400 digital projects. René started his professional career as a we…more ›

René Neubach

Manager, Vienna eMarketing Center,

Pfizer, Specialty Care Europe

Manuela Pastore is heading the Corporate Team Internet Strategy & Consulting as part of Online Communications in Ingelheim, Germany. She obtained a degree (Magister Artium) in Romance Studies (Italian/Spanish language and literature) and History from the Johannes-Gu…more ›

Manuela Pastore

Online Communications

Boehringer Ingelheim

Hedwig has experience in the digital marketing for pharma for more than 10 years. She is responsible for the ebusiness department of GlaxoSmithKline in Germany. Her passion for innovative ways of communication led to several award winning solutions melting online and of…more ›

Hedwig Scheck

Senior Manager eMarketing

GlaxoSmithKline

Erik van der Zijden is an entrepeneur, marketing professional, new media evangalist and autodidactic techno-geek. He co-founded DigiRedo, consultants and producers of new media for internal and external communication. He currently also holds a position at Intervet, a gl…more ›

Erik van der Zijden

New Media Architect & Producer

DigiRedo

• Current role as Global Project Manager for Digital Marketing at Novo Nordisk • Previous product management roles in Telecommunications at Vodafone and Mobilcom, being responsible for developing the business area of Mobile Internet • Education: MBA from Copenhagen Busi…more ›

Timm Wallrodt

Global Project Manager eMarketing/Mobile Marketing

Novo Nordisk

With 12 years working in health and pharmaceutical industry, Sam is very passionate about the use of digital to drive behavioural changes in health, and how pharma can use new digital technology to develop more effective marketing strategies for both patients and HCPs. …more ›

Sam Walmsley

Digital & Mobile Consultant

BlueLight Partners

Paul has over 28 years of pharmaceutical, sales, marketing and communications experience working for companies such as Wellcome, Boots, BASF Pharma, AstraZeneca, Organon and Schering-Plough. Experienced in developing both global strategies and ensuring effective deliver…more ›

Paul Dixey

Managing Partner

BlueLight Partners

Prior to co-founding Creation Healthcare in 1998, Daniel Ghinn worked in healthcare market research, developing insights for pharmaceutical companies from prescriber data. He is editor of Healthcare Engagement Strategy, an e-journal for communicators and leaders in phar…more ›

Daniel Ghinn

Chief Executive Officer

Creation Healthcare

James is the CEO of d4, a non profit organisation with registered charity status. d4 aims to improve patient care by placing modern technology in the hands of doctors, nurses and other health professionals. James has a background in management consultancy, including w…more ›

James Sherwin Smith

Chief Executive Officer

Erich Taubert

Consultant Urological Surgeon

Slingeland Hospital

Matthias Witt

Global Platform Director

AstraZeneca (tentative)

How to mobilize healthcare content to engage and provide information to your stakeholders

Mobile Pharma World Europe addresses how to build and develop a mobile engagement strategy that engages with your customers/consumers.

This conference will build on the success of Digipharm, Europe's largest digital marketing conference. It will cover the following topics;

How are your stakeholders using mobile devices?
How to mobilize content
Regulations - are apps devices?
Measuring results
Integration of content across different devices
Case studies on mobile campaigns

Download the brochure for Mobile Pharma World Europe›

Sponsor or exhibit at Mobile Pharma World Europe ›

Come to Mobile Pharma World Europe and learn

How your stakeholders, customers and consumers are using mobile
How and what content to mobilize
How to overcome the regulatory and compliance issues surrounding mobile engagement
How to develop digital content across multiple devices
How to leverage mobile applications
How to add value to your sales force through mobile platforms
How to measure performance using mobile metrics and analytics
Understand the impact of mobile on healthcare communications

Limited opportunities to speak at the conference exist for leading solution providers

Who should attend

Marketing
eMarketing
Multi channel marketing
Communications
eBusiness
Digital Marketing
Compliance
Sales channel strategy
Mobile strategy
Brand product managers

Download the brochure ›

become a sponsor ›

World class solution providers attend to

Position their products and services in front of decision makers from major pharma and biotech companies
Meet senior execs within the pharma digital marketing and communication space
Position themselves as a leader in Europe
Generate leads and new business

get the prospectus ›

download the post event report ›

become a speaker ›

become a sponsor ›

Industry news

more ›

In the Pursuit Of 'Appiness

How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience

Creating an app that adds value to the medical section

Representative from DOCTOT team

Case studies of mobile engagement from Pfizer

iDetailing – A Pfizer case study on iPad Detailing
PfizerEngage – How to transform the HCP's congress experience to a mobile experience

How mobile is impacting healthcare communications

Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

• Speed of information • Quick and easy Access to relevant data

Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
Information on the Move: Need, Now, and to the point
Improved Quality of Healthcare through Access to Relevant Data
Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members
Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

Outline

The aim of this workshop is to provide insight into mobile technologies and give practical advice on integrating and implementing new interactive and engaging mobile healthcare projects. It will give you a deeper understanding of opportunities and issues posed by mobile engagement as well as provide guidelines as to how it should be implemented.

The day will begin at 9:30 and end at 16:30. Refreshments and lunch will be provided.

Topics to be addressed:

ImplementingWhy is a mobile strategy essentialChanging internal mindsetsGuidance on regulations

Ideas and integrationHow digital and mobile should be integrated across all marketing and communications channelsMobilising content to create a digital experience across multiple devicesDetermine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads

MetricsHow to set objectivesHow to promote digital mobile contentHow to measure outcomes to deliver returns for your organisation

Leveraging the Power of HTML 5 for Global Digital Communications

Introducing HTML 5: separating hype from hope
The big idea: write once, publish everywhere
Driving HTML 5 into your global digital communications
Success stories

organised by Health Network Communications

The premier pharma event on how to implement and leverage a mobile engagement strategy