Mobile Pharma World Europe - list of media partners


	BioPharm Insight is the leading provider of intelligence to the biotechnology & pharmaceutical industry. We provide: detailed company profiles for over 4,400 biotech & pharmaceutical companies; listings on 36,000+ investigational & 23,000+ approved... more ›

	Healthcare Engagement Strategy Discover how digital engagement is changing healthcare: Healthcare Engagement Strategy is the e-journal for communicators and and business leaders in pharmaceutical and healthcare organizations. Published by... more ›

	Farmavita Net is professional community and network of pharmaceutical licensing and business development executives, innovators and researchers. We are managing the marketplace of offers and demand for pharmaceutical Dossiers, know-how and... more ›

	Published by Free Pint, Limited, the leading global provider of publications and resources serving the business information industry, FUMSI Magazine provides practical tips, articles, reports and tool kits to help everyone in an organisation better... more ›

	GBI (www.gbipharma.com) is China's leader in pharmaceutical and biotechnology information. GBI provides in-depth analysis and insights that enable subscribers to stay ahead of China's pharmaceutical, biotechnology and healthcare industries. Our... more ›

	Health2Europe.com is a dedicated collaborative portal for Pharma, Hospital, Physicians and all other Healthcare actors interesting by Healthcare Social Media in Europe. As Entrepreneur in ePharma Marketing strategies and CEO at Coligane... more ›

	HealthcarePromotions.co.uk is a unique and free service for all UK based healthcare professionals which provides them with access to over 8,800 health promotion resources including awareness leaflets and posters on over 100 different health issues... more ›

	Medical News Today is the largest independent medical and health news site on the web - with over 2,500,000 unique monthly users it is ranked number one for medical news on Google and Yahoo!. Medical News Today is used by Blue Chip pharmaceutical... more ›

	Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts --... more ›

	www.pharmaphorum.com is the dynamic online information and discussion portal for the pharmaceutical industry. Designed to keep you one step ahead in today’s busy world of fast media it brings together news, articles, events / company... more ›

	PharmaVOICE magazine, reaching more than 20,500 BPA-qualified life-sciences executives, is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE, and its supporting... more ›

	www.PharmCast.com is the world leading website designed specifically for pharmaceutical, clinical and biotechnology professionals. www.PharmCast.com brings up-to-date information on pharmaceutical patents, FDA, news, jobs and Buyer's Guide to our... more ›

	PharmiWeb more ›

	touchhealthsciences.com - Leading the discussion on healthcare and life sciences innovation The confluence of healthcare and life sciences (health sciences) is the next step in the evolution of intelligent healthcare provision and innovation. As... more ›

Visit the Mobile Pharma World Europe exhibition »
Download the brochure »

Regulation of health care apps

Market update
Regulatory frameworks applicable to health apps
Apps and the EU Medical Device Directive
Manage "app risk"

Leveraging the Power of HTML 5 for Global Digital Communications

Introducing HTML 5: separating hype from hope
The big idea: write once, publish everywhere
Driving HTML 5 into your global digital communications
Success stories

Developing and producing a point of care digital tool for psoriasis that adds value and clinical benefit to your customers

Why did Janssen create a mobile app for psoriasis?
Who is it for & What does it do?
Has it been a success?

How mobile is impacting healthcare communications

Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

• Speed of information • Quick and easy Access to relevant data

Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
Information on the Move: Need, Now, and to the point
Improved Quality of Healthcare through Access to Relevant Data
Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members
Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

In the Pursuit Of 'Appiness

How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience

Morning Session - Implementing mobile into your marketing strategy

ImplementationWhy is a mobile strategy essentialChanging internal mindsetsGuidance on regulations

Ideas and integrationHow digital and mobile should be integrated across all marketing and communications channelsMobilising content to create a digital experience across multiple devicesDetermine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads

MetricsHow to set objectivesHow to promote digital mobile contentHow to measure outcomes to deliver returns for your organisation

organised by Health Network Communications