Day One Wednesday 25th April

last modified: 25 April '12

Please enable javascript to see more information on speakers

8am
Registration
8.50am
Opening remarks from the chair
Dr Rob Halkes at Mobile Pharma World Europe

Where are we heading

9am
The rise of the mobile channel and the implications for the pharmaceutical industry
Paul Berney at Mobile Pharma World Europe

Paul Berney

Paul is Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than ...

more..

  • What is driving the growth of mobile marketing?
  • How is mobile being used in Pharma and healthcare?
  • What similarities and differences exist worldwide?
  • What should companies do?
     

9.30am
How mobile is impacting healthcare communications
Jody Nair at Mobile Pharma World Europe

Jody Nair

Jody is a Program Manager who has been in the Healthcare industry for 15 years. She has held increasing levels of responsibility in the Healthcare Industry, and has been primarily involved in providing state of the art Business Solutions. She has...

more..

  • Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

                  • Speed of information
                  • Quick and easy Access to relevant data
                  • Targeted & Personalized content 

  • Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
  • Information on the Move: Need, Now, and to the point
  • Improved Quality of Healthcare through Access to Relevant Data
  • Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members 
  • Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

10am
Morning refreshments and networking

Intergrating Mobile into the marketing mix

10.45am
Integrating mobile into your organisation
John Vieira at Mobile Pharma World Europe

  • Is mobile is the future of promotion for Pharma and Biotech?
  • How does mobile challenge some of the fundamental principles with which Pharma has built its promotional models?
  •  How one organisation is exploring mobile as a platform for dramatic change
  • What is the future for mobile and how we can prepare for a moving world?

  • › John Vieira, Senior Director, Strategic Marketing,, Daiichi Sankyo
11.15am
Integrating business functions for successful mobile strategy
Daniel Ghinn at Mobile Pharma World Europe

Daniel Ghinn

Prior to co-founding Creation Healthcare in 1998, Daniel Ghinn worked in healthcare market research, developing insights for pharmaceutical companies from prescriber data. He is editor of Healthcare Engagement Strategy, an e-journal for...

more..

  • How many business functions does it take to implement a successful mobile strategy? What is the role of IT, communications, marketing, medical and legal?
  • In this session, Daniel Ghinn will explore pharma organizational models for successful mobile strategies and will provide a toolkit for better collaboration between business functions
     

11.45am
Leveraging the Power of HTML 5 for Global Digital Communications
Jamie Manning at Mobile Pharma World Europe

Jamie Manning

Jamie Manning has spent the last 15 years providing digital marketing strategies and solutions to the pharma, financial, education, and technology industries. He has presented and written on the topics of online lead generation, customer...

more..

  • Introducing HTML 5: separating hype from hope
  • The big idea: write once, publish everywhere
  • Driving HTML 5 into your global digital communications
  • Success stories
     

12.15pm
Lunch
1.15pm
In the Pursuit Of 'Appiness
James Harper at Mobile Pharma World Europe

  • How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
  • 'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
  • 'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
  • 'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience
     

Mobile regulations

1.45pm
Regulation of health care apps
James Sherwin Smith at Mobile Pharma World Europe

James Sherwin Smith

James is the CEO of d4, a non profit organisation with registered charity status. d4 aims to improve patient care by placing modern technology in the hands of doctors, nurses and other health professionals. James has a background in management...

Erik Vollebregt at Mobile Pharma World Europe

Erik Vollebregt

■ Erik has 13 years experience as IP and regulatory lawyer. After his stage at the European Commission he spent two years in the EU department at Liederkerke Siméon Wessing Houthoff. He subsequently worked as core member of the industry group ...

more..

  • Market update
  • Regulatory frameworks applicable to health apps
  • Apps and the EU Medical Device Directive
  • Manage "app risk"
     

2.30pm
The Bugs Bunny principle- "What's app Doc?"
Kai Gait at Mobile Pharma World Europe

Kai Gait

Kai is described as a disruptive technologist & social business architect, working at the intersection of people, technology and business processes, using technology to enhance customer engagement. His current focus is on the future of social...

more..

3pm
Afternoon refreshments
3.30pm
Panel session: How are physicians using mobile devices?
Erik van der Zijden at Mobile Pharma World Europe

Erik van der Zijden

Erik van der Zijden is an entrepeneur, marketing professional, new media evangalist and autodidactic techno-geek. He co-founded DigiRedo, consultants and producers of new media for internal and external communication. He currently also holds a...

more..
Dr Erich Taubert at Mobile Pharma World Europe
Dr Bart Timmers at Mobile Pharma World Europe

4.15pm
Designing for mobile people not devices
Sam Walmsley at Mobile Pharma World Europe

Sam Walmsley

With 12 years working in health and pharmaceutical industry, Sam is very passionate about the use of digital to drive behavioural changes in health, and how pharma can use new digital technology to develop more effective marketing strategies for...

more..
Paul Dixey at Mobile Pharma World Europe

Paul Dixey

Paul has over 28 years of pharmaceutical, sales, marketing and communications experience working for companies such as Wellcome, Boots, BASF Pharma, AstraZeneca, Organon and Schering-Plough. Experienced in developing both global strategies and...

more..

  • Audience insights
  • Mobilising digital content
  • Creating digital experience across multiple devices
  • Mobile innovation – what’s hot?
     

5.15pm
Closing remarks from the chair and networking drink reception

Register for Mobile Pharma World Europe ›

Get the Mobile Pharma World Europe brochure ›

Back to top ›

last modified: 25 April '12

Regulation of health care apps

  • Market update
  • Regulatory frameworks applicable to health apps
  • Apps and the EU Medical Device Directive
  • Manage "app risk"

Leveraging the Power of HTML 5 for Global Digital Communications

  • Introducing HTML 5: separating hype from hope
  • The big idea: write once, publish everywhere
  • Driving HTML 5 into your global digital communications
  • Success stories

Developing and producing a point of care digital tool for psoriasis that adds value and clinical benefit to your customers

  • Why did Janssen create a mobile app for psoriasis?
  • Who is it for & What does it do?
  • Has it been a success?

How mobile is impacting healthcare communications

  • Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

                  • Speed of information • Quick and easy Access to relevant data

  • Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
  • Information on the Move: Need, Now, and to the point
  • Improved Quality of Healthcare through Access to Relevant Data
  • Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members 
  • Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

In the Pursuit Of 'Appiness

  • How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
  • 'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
  • 'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
  • 'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience

Morning Session - Implementing mobile into your marketing strategy

ImplementationWhy is a mobile strategy essentialChanging internal mindsetsGuidance on regulations

Ideas and integrationHow digital and mobile should be integrated across all marketing and communications channelsMobilising content to create a digital experience across multiple devicesDetermine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads

MetricsHow to set objectivesHow to promote digital mobile contentHow to measure outcomes to deliver returns for your organisation