Mrs. Seda Atici | Senior Product Manager
Boehringer Ingelheim

Mrs. Seda Atici, Senior Product Manager, Boehringer Ingelheim

December 2009 – Present Boehringer Ingelheim Turkey Istanbul Product Manager – Respiratory & Neurology Line Responsible for Spiriva in Respiratory line; the highest revenue generating brand of Boehringer Ingelheim and 2nd brand in value in Turkish Pharma Industry. Also responsible for Pexola in Neurology line, Parkinson’s Disease therapeutic area. Managing marketing execution of 60% of total PM business in Boehringer Ingelheim Turkey. Managing marketing budget, key decision maker for all marketing strategies, responsible for development and implementation of brand strategies. Launched Alternative Channels Project with Project Team in BI including IPAD detailing, emailing, remote detailing and website. Launched www.parkinson.info.tr physicians website with a live webcasting meeting with a coverage of 477 neurologists.

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Appearances at this years' conference:

Day Two Thursday 26th April


@ 14.00
iPads as practical tools to support the field force

  • Are Ipads game changers in the world of marketing & sales?
  • Case presentation of BI Turkey Ipad experience:
    o Using Ipads as smart detailing&education tools
    o CRM, CLM processes
    o Things marketing, sales and doctors love and hate about Ipads
    o What is the ROI on Ipads
     

  • › Mrs. Seda Atici, Senior Product Manager, Boehringer Ingelheim

Regulation of health care apps

  • Market update
  • Regulatory frameworks applicable to health apps
  • Apps and the EU Medical Device Directive
  • Manage "app risk"

Leveraging the Power of HTML 5 for Global Digital Communications

  • Introducing HTML 5: separating hype from hope
  • The big idea: write once, publish everywhere
  • Driving HTML 5 into your global digital communications
  • Success stories

Developing and producing a point of care digital tool for psoriasis that adds value and clinical benefit to your customers

  • Why did Janssen create a mobile app for psoriasis?
  • Who is it for & What does it do?
  • Has it been a success?

How mobile is impacting healthcare communications

  • Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

                  • Speed of information • Quick and easy Access to relevant data

  • Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
  • Information on the Move: Need, Now, and to the point
  • Improved Quality of Healthcare through Access to Relevant Data
  • Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members 
  • Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

In the Pursuit Of 'Appiness

  • How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
  • 'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
  • 'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
  • 'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience

Morning Session - Implementing mobile into your marketing strategy

ImplementationWhy is a mobile strategy essentialChanging internal mindsetsGuidance on regulations

Ideas and integrationHow digital and mobile should be integrated across all marketing and communications channelsMobilising content to create a digital experience across multiple devicesDetermine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads

MetricsHow to set objectivesHow to promote digital mobile contentHow to measure outcomes to deliver returns for your organisation