Mobile Pharma World Europe - list of sponsors & exhibitors


	Doro is a Swedish company that focuses on developing, marketing and selling telecom products targeted particularly at seniors – a growing group of people worldwide. With over 35 years of experience in the telecom industry, and sales in more than 30... more ›	Exhibitor

	Established in 1998, EPG Health Media is an innovative digital publishing and communication business that provides geo-targeted online and mobile access to healthcare professional audiences worldwide. Via the well-established professional channel... more ›	Exhibitor

	IMS Health is the leading provider of information services for the healthcare industry around the world. The company draws on its global technology infrastructure and unique combination of in-depth, sophisticated analytics, on-shore and off-shore... more ›	Exhibitor

	Random42 is the world's premier medical animation company. Over the past 20 years we have created more than 200 mechanism-of-action (MoA) medical animations for the world's leading pharmaceutical, biotechnology and medical companies and have won... more ›	Exhibitor

	The Oncologist, the official journal of the Society for Translational Oncology (STO), is dedicated to helping oncology,hematology and radiation professionals stay on the cutting edge of new medical treatments and technologies, encouraging better... more ›	Exhibitor

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Regulation of health care apps

Market update
Regulatory frameworks applicable to health apps
Apps and the EU Medical Device Directive
Manage "app risk"

Leveraging the Power of HTML 5 for Global Digital Communications

Introducing HTML 5: separating hype from hope
The big idea: write once, publish everywhere
Driving HTML 5 into your global digital communications
Success stories

Developing and producing a point of care digital tool for psoriasis that adds value and clinical benefit to your customers

Why did Janssen create a mobile app for psoriasis?
Who is it for & What does it do?
Has it been a success?

How mobile is impacting healthcare communications

Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

• Speed of information • Quick and easy Access to relevant data

Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
Information on the Move: Need, Now, and to the point
Improved Quality of Healthcare through Access to Relevant Data
Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members
Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

In the Pursuit Of 'Appiness

How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience

Morning Session - Implementing mobile into your marketing strategy

ImplementationWhy is a mobile strategy essentialChanging internal mindsetsGuidance on regulations

Ideas and integrationHow digital and mobile should be integrated across all marketing and communications channelsMobilising content to create a digital experience across multiple devicesDetermine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads

MetricsHow to set objectivesHow to promote digital mobile contentHow to measure outcomes to deliver returns for your organisation

organised by Health Network Communications