Pre conference workshop 24 April

last modified: 25 April '12

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9.30am
Morning Session - Implementing mobile into your marketing strategy
James Harper at Mobile Pharma World Europe

Implementation
• Why is a mobile strategy essential
• Changing internal mindsets
• Guidance on regulations
 

Ideas and integration
• How digital and mobile should be integrated across all marketing and communications channels
• Mobilising content to create a digital experience across multiple devices
• Determine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads
 

Metrics
• How to set objectives
• How to promote digital mobile content
• How to measure outcomes to deliver returns for your organisation

1pm
Lunch
2pm
Afternoon session - Engaging with Physicians
Mr David Doherty at Mobile Pharma World Europe

Mr David Doherty

In 2006 David cofounded 3G Doctor a service that enables UK and Irish citizens to video consult with an informed registered Doctor on their 3G Video Mobile. Previously he studied Medicine at University College Hospital London. 3G Doctor is a...

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How are physicians using mobile devices:
• Global trends
• Market review

Solutions and engagement:
• It's all about legitimacy and relevance
• Case studies
 

Mobile marketing tools and platforms:
• Platforms: iOS vs. Android, native apps vs. web apps
• Metrics: what do you need to monitor
• Which tools to use to improve your marketing effectiveness?

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last modified: 25 April '12

Regulation of health care apps

  • Market update
  • Regulatory frameworks applicable to health apps
  • Apps and the EU Medical Device Directive
  • Manage "app risk"

Leveraging the Power of HTML 5 for Global Digital Communications

  • Introducing HTML 5: separating hype from hope
  • The big idea: write once, publish everywhere
  • Driving HTML 5 into your global digital communications
  • Success stories

Developing and producing a point of care digital tool for psoriasis that adds value and clinical benefit to your customers

  • Why did Janssen create a mobile app for psoriasis?
  • Who is it for & What does it do?
  • Has it been a success?

How mobile is impacting healthcare communications

  • Getting Help at the Moment of Need - There is a great need to have information on treatment options delivered at the point-of-care to the right clinician at the right time and the ability for clinicians to connect and communicate with the right person about the patient at the right time. It is achieved by:

                  • Speed of information • Quick and easy Access to relevant data

  • Wireless technology, and the latest generation smartphones, offer opportunities for substantially improving healthcare processes and providing a unified communication network across Healthcare Practitioners, Patients and Pharmaceutical Companies.
  • Information on the Move: Need, Now, and to the point
  • Improved Quality of Healthcare through Access to Relevant Data
  • Single point of contact through integrated smartphone applications, providing better coordination and communication among doctors, nurses and support staff members 
  • Speed of access to vital electronic medical records (EMR), decision support tools, medical references, safety & efficacy assessments, drug interactions and monitoring treatment plans

In the Pursuit Of 'Appiness

  • How a little fun can go a long way in educating, informing and building trust with your customers, consumers and colleagues
  • 'Appiness is a.....choice, why games and promotional apps can be a viable option for Pharma and healthcare in general?
  • 'Appiness is a.....journey not a destination, what is the roadmap and route for a successful viral app?
  • 'Appiness is......a warm review, high downloads and having your very own direct, flexible and robust channel directly to you target audience

Morning Session - Implementing mobile into your marketing strategy

ImplementationWhy is a mobile strategy essentialChanging internal mindsetsGuidance on regulations

Ideas and integrationHow digital and mobile should be integrated across all marketing and communications channelsMobilising content to create a digital experience across multiple devicesDetermine and understanding which conditions and treatments lend themselves to apps for smart phones or iPads

MetricsHow to set objectivesHow to promote digital mobile contentHow to measure outcomes to deliver returns for your organisation