Innovation and excellence in multichannel marketing for pharma
Martin Dubuc is the head of Merck/MSD MultiChannel Marketing Global team. He spent the last 12 years in marketing innovation leadership roles in Pharma in the French market, EMEA region and since 2 years heads up Merck/MSD's global & regional MultiChannel Market…more ›
Erin Federman is a Senior European Brand Manager in the Specialty Care Business Unit at Pfizer, based in the UK. Her current responsibilities include serving as the strategic liaison for six European markets, as well as holding responsibility for the development and exe…more ›
Success strategies for your pharmaceutical multichannel marketing
The Pharma Marketing Show, co located alongside DigiPharm Europe 2012, is the industry event for marketing, sales and communications executives.
The pharmaceutical marketing sector is fast moving with new marketing techniques developing to meet the wider challenges of the industry. Over recent years, pharma has learnt what emerging technologies such as online and mobile can offer to a marketing campaign.
You will be provided with best practice and innovation for your customer engagement strategies to ensure all stakeholders information needs are met and the value of your brand is strengthened.
Come to The Pharma Marketing Show to learn
- How global industry changes are impacting the way pharma markets and sells drugs
- How to plan and coordinate a successful multichannel marketing strategy to meet your customer information needs
- How to achieve integration of offline and online channels
- How to actively engage with your customer
- How to develop a strong differentiation strategy that drives prescription decisions
- How to build a brand strategy for the full lifecycle of a product
- How is the changing healthcare and payer environment affecting marketing and sales
- What is the current global regulatory and compliance environment for medicine marketingHow to measure the success of marketing campaign
Who should attend
- Marketing
- Commercial
- Market Access
- Sales Force
- Brand Management
- CRM
- Product Management
- Business Unit Head
- Sales
- Customer Strategy
World class solution providers attend to
- Position their products and services in front of decision makers from major pharma and biotech companies
- Meet and do business with senior execs within the pharmaceutical market access and pricing reimbursement community
- Position themselves as a thought leader
- Generate leads and new business
Who should sponsor
- Marketing Consultancy
- Management consulting
- Medical Communications
- Digital communication agency
- Medical education
- CRM provider
