Martin Dubuc | Global MultiChannel Marketing Leader
Merck & Co

Martin Dubuc, Global MultiChannel Marketing Leader, Merck & Co

Martin Dubuc is the head of Merck/MSD MultiChannel Marketing Global team. He spent the last 12 years in marketing innovation leadership roles in Pharma in the French market, EMEA region and since 2 years heads up Merck/MSD's global & regional MultiChannel Marketing teams – sharing his time between Paris and the US. His team focuses on supporting markets and franchises enabling commercial model transformation through innovative channels and their strategic integration.

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Appearances at this years' conference:

DAY TWO –THURSDAY 27 SEPTEMBER PHARMA MARKETING SHOW


@ 11.00
Keynote: Establishing a world class digital strategy to engage your HCP customers

• From tactical brand centric eMarketing to customer centric engagement models on the digital channels
• Customer portals strategies and execution at a global scale
• Digital as part of overall customer engagement strategy

  • › Martin Dubuc, Global MultiChannel Marketing Leader, Merck & Co
@ 12.15
Panel discussion: Multichannel marketing- Is the industry utilising the multiple marketing channels available to the best of its ability?

• Examples of innovative strategies highlighting
• The power of a multichannel marketing strategy for multiple stakeholders, connecting the relevant customer with the relevant route of information
 

  • › Martin Dubuc, Global MultiChannel Marketing Leader, Merck & Co

Co-located events:

  • Digipharm Europe 2012

sponsor The Pharma Marketing Show Europe 2012 ›

Sponsors
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Samsung Electronics Co. Ltd at The Pharma Marketing Show Europe 2012
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Kulu Valley at The Pharma Marketing Show Europe 2012

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